5 Ways to Drive Traffic to Your Website in Kenya & Cameroon

Are you aware that the last few years have witnessed an enormous response and increase in sales for businesses in Cameroon and Kenya through...

Are you aware that the last few years have witnessed an enormous response and increase in sales for businesses in Cameroon and Kenya through their websites? This is uniquely possible when your companies receive the right traffic to your website, and I have witnessed this first hand.

Are you aware that the last few years have witnessed an enormous response and increase in sales for businesses in Cameroon and Kenya through their websites? This is uniquely possible when your companies receive the right traffic to your website, and I have witnessed this first hand.

Today, most businesses have a business website or blog where they can sell their products and services, allowing customers to visit and know more or get more insight into their business. These websites not only represent the organization, company, or businesses online but are also used as a potent marketing tool to boost and increase sales for companies in Cameroon and Kenya.
It is almost painful to believe that most businesses in Cameroon and Kenya are yet to take complete advantage of the power of the internet to generate organic traffic and possible leads to augment sales through their 
websites.

That being discussed, here are my 5 ways on how you can drive quality traffic to your website in Cameroon and Kenya:

1. Expand Your Audience using Social Media
2. Integrate SEO - Search Engine Optimization
3. Utilize Retargeting to Bring Visitors Back to Your Site
4. Investment in Paid Search
5. Write Rich and exciting content.

Now let me elaborate on it.

1. Expand Your Audience using Social Media

It was not too long ago when it used to be difficult, if not impossible, for companies to reach out to a broad target audience without paying anything for it. The market has changed in this regard with mediums like Facebook, Twitter, and LinkedIn, enabling a business to actively promote their content.
Social media can be utilized to attract both new as well as returning visitors to your website and build or foster relationships by starting one-on-one conversations with customers and prospects online.

2. Integrate SEO - Search Engine Optimization

Including Search Engine Optimization or SEO with your blogging and overall content marketing strategy is equivocal to being found on search engines like Bing, Google, and Duckledock. When creating great content for SEO, consider what long-tail keyword you wish to target for on-page optimization. You can optimize the article around this keyword by adding it into your title tag, anchor text, URL, meta description, and page content. Once you have an optimized piece of content, make sure to utilize off-page SEO tactics to share it online, increase your domain authority and build links to your site.

3. Utilize Retargeting to Bring Visitors Back to Your Site

If you have ever hope for a second chance to change someone that visited your website, then remarketing is for you! Retargeting (also referred to as remarketing) ads are those disturbing images on the edge of your web browser that has been following you around online from all websites you visit.

While these ads might seem intrusive, They have proven to be very useful. With retargeting, not only do you serve ads to your website visitors, but you have the opportunity to create segments of people who visited unique pages, performed some actions, or fit into specific demographics. E.g., you could choose to target anyone between the ages of 25 – 34 who visited your pricing page but did not convert.

4. Investment in Paid Search

While Search Engine Optimization is the BEST way to rank at the top of search engines like Google and Bing, paid search is the quicker and more natural route. That being highlighted, paid search should not be thought of as an alternative to SEO. Instead, it should complement your Search Engine Optimization efforts and fill the gaps.
Pay Per Click or Cost Per Click tools such as AdWords and BingAds allows marketers to control, test, and optimize the content that is displayed in search engine result pages while directing visitors towards relevant landing pages.

5. Write Rich and exciting content

In Cameroon and Kenya, there is a lot of competition among businesses, and these businesses all have a business website or blog. For this reason, one can firmly say it is not about what corporations own a site but rather about whose website is engaging and appealing to the public.

Writing quality content is a sure way of driving both traffic and augment conversions rates to your website. To achieve this, you need to pay attention and spend some of your time targeting specific market segments. Also, quality content remains the king in traffic generation. Most at times, sales increase for websites who write meaningful content. In other words, creating specific content for defined market segments will help you drive prospects to your business.
Mind you, every single article or post on your website should be educational and educational. Let your site visitors be greeted with a first job that is intended towards solving a common problem for them.
However, in most cases, some websites limit their posts only on their products and services. It must not be so, instead find a way to integrate informative posts that will not directly sell your products or services sometimes – Visitors get bored with too many ads.
Moreover, consumers prefer videos, and it has been proven that people spend a long time on websites with video content. So feel free to add content-rich videos or infographics on your website. This definitely would aid to drive traffic to your site.